15 seconds before the end of a WWDC Session video (You have to be registered as an Apple Developer to download the free video) Bernand is talking about the fact that apps used to just have to have great functionality to be sucessfull. Then with the advent of the Macintosh they had to be easy to use. And he says now they need to have 'Wow factor' and the words Wow factor are put up on the screen. Jusst reminded me heaps of 'the wow starts now' vista advertising.

yes, exactly, noticed that too